Marla Hoehn Photo

Marla Hoehn is an experienced technology licensing, commercial transactions, and general corporate lawyer.  Having practiced at one of the nations leading law firms, Pillsbury Winthrop Shaw Pittman LLP, for more than 13 years and serving as leader of its technology licensing practice, distinguishes Marla in the commerical transaction and intellectual property law field.

Marla regularly advises and represents numerous clients on the following types of transactions:

  • software license and subscription agreements
  • e-commerce and Internet transactions (including cloud computing, hosting and application service provider arrangements, web site development, privacy policies and web site terms of use and terms of service)
  • patent license agreements
  • outsourcing services agreements
  • technology development agreements
  • channel (OEM/distributor/reseller/sales rep) agreements
  • consulting and technical services agreements
  • strategic alliance, marketing and referral agreements
  • content licenses
  • technology transfer agreements
  • asset purchase and sale agreements
  • manufacturing and supply agreements
  • product sale and purchase terms and conditions
  • due diligence for financing, mergers and acquisitions
  • non-disclosure agreements
  • beta and evaluation agreements

She also counsels technology clients on intellectual property and commercial issues, including ownership of intellectual property rights and trade secret and copyright issues, open source, as well as privacy and data protection issues.

Marla’s clients have included the following types of companies and institutions:

  • integrated circuits( for a variety of applications including wireless audio and optical networking, wireless networking equipment, and handheld computing devices),
  • software (such as desktop virtualization software, applications infrastructure management software, clinical research management software, and business intelligence and analytics software)
  • Internet and web-based services (such as cloud computing services, Internet service provider (ISP), applications and widgets for social networking sites, crowdsourcing software and services, email software and services, online book rental services, and webcasting services)

While her practice has emphasized the representation of emerging growth technology companies, she has also represented Fortune 500 companies and major institutional clients in technology licensing transactions and other technology-related commercial transactions.


J.D., University of Minnesota Law School, Minneapolis, Minnesota, cum laude, 1992
B.A. and B.S., Mankato State University, Mankato, Minnesota, summa cum laude, 1988

Bar Admissions

State of California
State of Minnesota (non-resident status only)


American Bar Association
State Bar of California (served as co-chair and vice-chair of the Cyberspace Law Committee of the Business Law Section from 2004-2006)
ITechLaw Women’s International Network (I-WIN)
Minnesota State Bar Association
Santa Clara County Bar Association

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